App Store Optimization (ASO) is the process of improving the visibility of your app within an app store, the major ones being Apple App Store and Google Play Store. The basic principle of ASO, besides ranking high in the app store search results, is the focus on click-through rate (CTR). This means you have to convince people to actually click into your app store listing once they find it. You can do so by optimizing your App Name, App Title, App Icon, App Screenshots and App Rating. But it doesn’t end there.
Top 10 App Store Optimization Agencies
Gummicube revolutionized mobile marketing in 2010 as the first app store optimization service. Gummicube’s DATACUBE ™ software leverages proprietary ‘big data for mobile’ to understand search trends and the competitive landscape inside of the app stores. By using DATACUBE, mobile search data and user behavior is no longer a black box — resulting in greater visibility, more high-quality organic downloads and a lower overall cost of user acquisition.
PreApps is a mobile app marketing platform that hosts millions of mobile apps before they are launched on mobile app stores. PreApps app directory hosts apps from different categories, in addition to that it has Top Apps, New PreApps and Featured Apps special categories to feature new additions to the platform. On top of that it offers a number of app marketing services.
Apptopia is a mobile app market intelligence and competitor tracking service that maintains a database of app performance data from all major app stores. It also monitors mobile ad market to report on ad performance, with data segmentation by location, category and specific app store.
4. App Annie
App analytics and market data platform to help developers build a better app business, App Annie is also one of the most famous repositories of news and statistics on the mobile world, is the one that Apple Inc. itself frequently quotes during its WWDC annual events. It basically sets the standard for the app industry datasets and analytics. With App Annie dashboard you can track apps downloads, revenue, usage, user demographics and advertising campaigns, across over 50 metrics to improve your mobile strategy
Yodel Mobile, founded by current CEO Mick Rigby, is a full-service global mobile marketing agency. Their team of mobile and app experts have helped businesses achieve mobile marketing success since 2007. They work with clients from single territory start-ups to established, multi-territory, international brands such as mytaxi, NBCUniversal, UKTV, Bauer Media, Fujifilm, The Economist, Teletext Holidays and Gymshark. Whether you want to scale your app or establish a successful growth blueprint from launch, Yodel Mobile has a success-driven end-to-end service led by their award-winning growth team, made bespoke for each client.
6. App Radar
App Radar is an all-in-one ASO tool to help you unleash the full potential of your mobile apps and games. It was developed by the Austrian-based startup appers gmbh. Our tool not only delivers the most accurate keywords rankings for international app stores but let you also fasten up the process of app publishing.
7. App Growth network
App Growth Network is a global app marketing agency with three major area of focus – App Product Marketing, App Growth Marketing (UA) and Analytics. They are a global network of digital professionals with many years of experience. They are your growth partners. This is global marketing’s agency and comes on top 5 in terms of Best ASO agencies. They make sure your growth game is strong both in organic – through stellar App Store Optimization (ASO) – and through paid media channels like Apple Search Ads (ASA), Google Ads App Campaigns (formerly UAC), Facebook ads and more.
8. App Manager
AppManager is a SaaS platform, which allows app developers and publishers to streamline their app submission process and iterate faster on their apps. Users can directly connect their different store accounts with AppManager to get one optimized interface for their whole team.
9. Lab Cave
Lab Cave has achieved more than 200 million organic downloads with its own titles and provides ASO and Ad Mediation services for mobile Apps and games. Part of Fibonad Grоup, the largest Spanish digital advertising group offering Branding, Performance and Publishing services.
10. Redbox Mobile
Redbox Mobile is a mobile app marketing agency that specializes in search-related app marketing channels. The agency ‘s team consists of experts in App Store Optimization, running ad campaigns on Apple’s App Store Search Ads platform and Google Play search ads.