Hours of coding and lots of time in developing the content. After a huge load of hard work and dedication, you are finally complete with your app. You have submitted it to the Play Store and finally your dream app is listed in the Play Store. Is that all?
App development is just the initial phase of the business. What lies ahead is more exciting and rewarding. Once your app is listed, you need to work on advertising your app and market it in the right platforms. All of this is done with one motive in mind. Making the App viral.
Yes, making an app viral in the Play Store or the iOS Store is the greatest and the hardest feat to achieve for a developer. A viral app means that people are talking about your app in social media and you are getting buzzing number of app downloads.
What issues are there to tackle?
App marketing is a relatively tougher task than app development and the reason behind this is the competition. There are about 3.5 million apps in the Play Store alone and there are chances that in an instant, there are 8 other apps offering the same features that your app does.
The competition is unfair for sure. The App Market is ruled by few top performing companies with a huge market share some of which range to as high as 40%. Given the large number of apps, it is extremely tough to get up in the App Chart, let alone trend.
Also, new developers are so much excited with the future scopes that they forget to see some of the flaws and issues with their apps. A good app should have a good UI, an excellent content and stability and should work efficiently without dumping or so. Before you think of the competition ahead, it is wise to correct anything and everything there is to. A small mistake can cost you users and that’s why it gets really important to ensure the quality of your app.
How to get more users?
Now that your app is perfect and is void of any issues, you are all set to come to the next stage. Getting users! And lots of them.
The last and the most important thing.
Many of the methods listed above might sound expensive. And yes they are. But if done right, you can make your app the most installed app and trend everywhere. This adds to the repo of the company and you get to have lots of fame and not to mention, lots of cash. Happy coding!